This campaign for the 2008 Obama campaign was incredibly famous and became iconic. Instead of a normal political ad, this poster was designed in an artistic way. The colours were appropriately used (red, white, and blue), which represents the United States. The image of Obama is placed center within the image, and the word HOPE runs along the bottom. Although the text is large, it does not take over the image. The pairing of the text and image is geared towards American's to think about what Obama's campaign is about.