Since I was a child, I always thought that the MTV logo was so different. I never saw anything like that on television before. The bold sans serif letter of M, with the word TV that looks like it has been written in pen is a nice contrast, unlike the previous graphic companies logo that I couldn't even read. This logo is straight, readable, and solid. It can like good enlarged or printed small. This particular logo is in black and white, but MTV has come out with various colours for their logos.