I love this logo due to one particular reason - I love their merchandise! Coach bags and products are very good quality items that last for years, much longer than a purse from Aldo, for example. The precision, detailing, and materials used is what makes this product much more pricier than normal bags. Coach's signature colour is a dark brown, and this is what is used in their logo. Just like their bags, the logo is very neat, simple, and classy. The logo itself looks like a stamp, and can be adjusted to any size. I also like the typeface they have used. It resembles Caslon - big and very thin strokes within a letter