This is one of the few logos that the Humber Arboretum has used. As a class, we were asked to rebrand their logo, website, and brochure. The logo they have currently is extremely boring. The colour choice is obvious, along side the image of the trees. The typeface is the only thing that is decent about the logo. I really think that was no thought process behind this design, and it was only made because their previous logos were not successful.