Friday, April 16, 2010

This is the logo my partner Kristie designed for our project for the Humber Arboretum. I absolutely love it! She used an image of an owl because it represents knowledge, which the staff is incredibly endowed with because ecology is their passion. She used her hands to create the wings of the owl in a sheltering position, which also represents all the people that put their time and effort into preserving the Arboretum. The sans serif typeface that is selected is strong, and easily readably. As well, I really enjoy that the logo is symmetrical and can be simply read if enlarged or shrunken.

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